Breitling's World of Exclusivity

In a competitive world where the desire for distinction from the norm is an inherent component of any successful individual's ambition, many designer watch brands have capitalized on the concept of "status symbol". Many consumers who purchase luxury watches do not consider quality as a contributing factor that may add exclusivity to their status symbol. Others do not care for quality and are merely looking for a designer name to brand their wrist: "class-worthy". A time piece that truly demonstrates exceptionality and distinction is one which carries the same splendor in quality as it does in brand recognition.

Think about it, would you purchase a luxury car made by Cartier? Many so called luxury brand watches are merely sold on perceived value, and have no quality engineering placed into their design. Breitling designer watches are quality time pieces regarded as the benchmark of watch-making standards.

Breitling is the only brand in the industry that exclusively sells C.O.S.C. certified time pieces. The Swiss Official Chronometer Testing Institute is the ultimate authority in precision time instruments. All Breitling movements are rigorously tested by the C.O.S.C. The process takes fifteen days, and analyzes the watches precision in detail.

Breitling's revolutionary invention of Super Quartz movements has allowed them to be the only manufacturer of C.O.S.C certified quartz time pieces. Super Quarts movements are 10 times more precise than regular quartz movements, as they employ brand-exclusive technology that regulates their variation, based on external temperature fluctuations. The rise and fall of temperature affects regular quartz movement's precision, while Super Quartz has consistent time-keeping precision in any weather condition.

The Breitling brand's distinction among watch makers is considerable. Breitling watches are status symbols, yet they are instruments for professionals as well. Breitling instruments are popular with pilots, race car drivers, and sailors, as they provide the unique ability to provide precise time and speed measurement.

Another factor that enhances Breitling time pieces' appeal is their functionality. Breitling dials are generally larger, so as to display more functions, as well as provide more visibility to the analog markers. The sapphire crystal that protects the dial is coated on both side with a special anti-reflective element that eliminates 99% of glare. Breitling chronograph crowns are designed to with stand impact, and heavy abrasions, as well as protect the watch from water damage, by employing special water tight seals.

Functionality, design, style, quality and distinction are all attributing factors to Breitling's allure, yet only professionals and knowledgeable individuals can truly admire the greatness of this brand's legacy.

Breitling's World of Exclusivity