Longines is another Swiss-based watch company. Also founded in the 1830s, it holds the oldest registered watch company logo. Though currently owned by Swatch, it was founded by Auguste Agassiz in Saint-Imier, Switzerland. When Agassiz's son Ernest Francillon took over in 1862, he turned the company into a true business. The company's name comes from the tracts of land purchased by Francillon, near a place called Les Longines.
The company's first watch debuted in 1867, and they continued successfully from there, creating their first wristwatches in the early 20th century. 1912 was a big year for Longines, as they began to move away from round watches and experimented with more daring shapes. They also premiered their creation of automatic timing at the Swiss Federal Gymnastics Meet in 1912. Another landmark for Longines was in 1927, when their timepieces were used in Charles Lindbergh's transatlantic flight. In 1952, their Photogines device was used in equestrian sports, as it was the first device that could keep time while also visualizing the finish line.
More recently, Longines celebrated its 175th anniversary as well as the creation of its 30 millionth watch. Today, Longines has ten collections for men and seven for women, with watches ranging in price from 400 dollars to 3,000 dollars. They use materials including gold, mother-of-pearl, stainless steel, quartz, and leather. Their watches are desired as a mark of old-world taste and distinction.
If you are looking to collect timepieces, or wish to get a nice watch for those special occasions, nothing beats a Longines - Timeless style guaranteed to invoke desire from your peers.
Longines Watches
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